Business strategy for women who run service businesses

Sarah Ziesler, founder of Shine, ShEO!

Your business isn't broken. The structure that got you here wasn't built for where you're going next.

Find the one thing the business has outgrown, so growth stops costing you more hours and it can hold your next level of growth. Four minutes, free, and you'll know what to fix first.

It's 11pm. Everyone's asleep. You finally sit down to work on the business,

and it's the same list you wrote three months ago.

Not because you're not working hard enough. You've never worked harder.

The business you built got you here. It just wasn't built for where you're going.

By the numbers

Real women. Real businesses. Real growth.

Sarah's five-year celebration with clients and friends
  1. Five-star Google reviews
  2. Years coaching women in business
  3. Businesses I've worked inside
  4. Coaching calls behind the audit

Industries we've served

  • Health and wellness: chiropractors and health practices, doulas, health coaches.
  • Financial: bookkeepers, tax accountants, tax strategists.
  • Marketing: social media, PR and marketing agencies.
  • Care and mental health agencies.
  • Coaches and consultants.
  • Franchise and local service businesses.

What I actually do

Most women come to me sure they need more leads.

Almost none of them do.

Sarah Ziesler teaching a session

Or you've already worked that out. You're working way too much and not getting enough money out of it, and more clients would just make the week heavier.

The business was built for the level you're at. You're going for the next one.

What's usually true is that one thing is capping it. The price, the offer, how the week runs, how clients come in, or the work only you can do.

So we find the one thing and fix that first. Then the rest, in the order that holds, so what gets built this time lasts.

It's one of five. Here's how it shows up in the women who come to me.

1 of 5 · Identity & decisions

She knows she should be charging more. She's known for a while. But saying the new number out loud, to a new client or one she's had for years, keeps getting pushed to next time.

Testimonials

Don't just take my word for it.

Identity

“I had the uncomfortable task of going to existing clients and increasing pricing. I had major anxiety over this. Sarah straight up told me I had to do this for the plan to work. I did it and she was right. Clients saw my value.”
Crystal

Review 1 of 7: Crystal

Madi Y.

GVL Doula Besties

Jessica H.

Business Buddy

The Bottleneck Audit · Free

Find the one thing quietly capping your business.

Fifteen questions, about four minutes, and you'll know which one of five things is capping your business and what to do about it first.

  1. Questions
  2. Minutes
  3. Things it checks
The printed audit: Audit your business, From Stuck to Scaling

It finds which one of five is yours

  1. 01Identity
  2. 02Time
  3. 03Offer
  4. 04Sales
  5. 05Operations
Take the free audit

Free. Get your results instantly.

“I was honestly shocked by how accurate this was. It named the exact thing I'd been bumping into for months.”
Kaley, on the audit
“This showed me a gap I didn't even know I had. I walked away knowing exactly what to fix first.”
Jessica, on the audit

Ways to work together

Support for the business you have now, built for the one you're going for.

Not the one you started with.

  1. 01

    Eight weeks · Fifteen seats · Starts Nov 10

    The ShEO RESET

    The business you built got you here. Eight weeks to rebuild it for where you're going: a price that finally matches what you deliver, an offer you don't have to rebuild for every client, and a business that holds the next level instead of handing it back to you. Fifteen women. Starts November 10.Doors close Saturday, November 7.

    Book The Bottleneck Call
  2. 02

    Private · Monthly

    1:1 Coaching

    Your business, rebuilt with me, one to one. We find what's capping it and fix that first, then the price, the offer and the team it takes to hold the next level, and I'm in it with you between calls: the pitch you're writing, the number you're about to say, the hire you're not sure about.

    Book The Bottleneck Call
  3. 03

    Free · Most weeks

    The ShEO Insider

    Most weeks I write about rebuilding my own business. No pitch. Just what's working and what isn't.

    Send it to me